Matt Jones is one of the most recognisable and influential figures in modern slopestyle mountain biking. Known for his technical precision, competitive mindset, and unmistakable personality, Matt has built a career that blends elite-level competition with creative storytelling and industry leadership.

Emerging from the British dirt jump scene while still at school, Matt broke onto the international stage in 2013 at just 18 years old. From the outset, his riding stood out for its consistency under pressure and his ability to deliver when it mattered most. That competitive edge was forged early, growing up riding alongside his twin brother, where every session became a contest and progression was a daily expectation.

Matt’s breakout year came in 2014, establishing him as one of Europe’s most exciting slopestyle prospects:

Since then, Matt has become a near-permanent fixture at the sport’s biggest events, including Red Bull Joyride and the Crankworx World Tour. His riding style, combined with a calm and calculated approach to competition, has earned him consistent results and a strong following among fans worldwide.

Beyond contests, Matt has played a major role in redefining how slopestyle riders connect with audiences. His video projects, including Frames of Mind and Design and Conquer, showcase not only technical riding but also thoughtful course design, progression, and storytelling.

Off the bike, Matt is a co-founder of the global MTB and lifestyle brand Helfare, and a co-founder of MAVRIX, a studio focused on creating authentic, athlete-led extreme sports video games. Through MAVRIX, Matt works closely with top athletes, brands, and developers to help shape the future of action sports gaming across console, PC, and mobile platforms.

Matt Jones is more than a professional rider. He is a creator, entrepreneur, and leader within the sport, continuously pushing slopestyle MTB forward through competition, media, and innovation. Whether he’s on the podium, behind the camera, or building new platforms for the next generation, Matt’s impact on mountain biking reaches far beyond the course.