7iDP (Seven Intelligent Design Protection) is built on the foundation of innovation and a deep passion for mountain biking. With over 65 years of combined experience among its seven founding members, the brand's mission is to create cutting-edge protective gear that caters to riders of all levels. What makes 7iDP unique is its rider-first philosophy—designers, engineers, and pro athletes collaborate closely to develop gear that goes above and beyond what’s typically available in the market.

At 7iDP, every product undergoes real-world testing and is rigorously developed to meet CE safety standards. This ensures that every piece of protective equipment, from helmets to pads, offers superior performance and reliability. The design process is focused on what’s essential, leaving out unnecessary features and concentrating on delivering robust protection that meets the demands of both casual riders and pro racers.

Innovative Products for Every Rider

The 7iDP product line covers a wide range of protective gear for different types of riders. The brand prides itself on offering solutions for the specific needs of professional racers while making them available to the broader market in a subsequent season. A shining example of this approach is the 7iDP Helmet M2 BOA, which combines advanced protection with comfort and ease of adjustment thanks to its BOA fitting system.

Pads, helmets, and other protective items are designed not only for impact resistance but also for rider comfort and flexibility. Each piece undergoes continuous refinement based on real-time feedback from both everyday riders and 7iDP’s pro team. This ensures that 7iDP’s products are always ahead of the curve, meeting the demands of rapidly changing MTB landscapes.

Real-World Testing and Feedback

From the outset, 7iDP has made pro rider feedback an integral part of its development process. Their commitment to creating intelligent, cutting-edge protective gear is reflected in the trust riders place in their products. Professional athletes test the gear under race conditions, ensuring that what hits the market is proven, durable, and ready to meet any challenge.

Agility and Innovation in a Fast-Changing Industry

7iDP’s smaller size compared to other major brands allows it to be dynamic and agile in its response to changes in the MTB world. As the sport evolves, so too do the products, with updates and improvements rolled out rapidly. Whether you’re a downhill racer, enduro rider, or a weekend warrior, 7iDP offers protective solutions that provide peace of mind without compromising performance.