The 100% brand has long been synonymous with motocross and the high-octane energy of racing. With roots dating back to the early 1980s, the iconic 100% logo first appeared on the factory racing equipment of the biggest names in motocross. Back then, it became a symbol of effort and dedication, asking riders and racers a simple yet powerful question: “How much effort do you give?” This ethos drove the brand to the forefront of motorsport culture.

As motocross continued to grow, so did the 100% brand’s influence. Whether it was on the dirt tracks of motocross or the gravity-fed downhill slopes and BMX circuits, the name 100% became synonymous with speed, grit, and a commitment to excellence. Today, the brand continues to inspire a new generation of riders across various action sports disciplines, urging them to give their all in pursuit of victory.

Leading in Premium Racing Gear

Headquartered in San Diego, California, 100% specializes in high-performance gear designed specifically for the most demanding athletes. With a product lineup that includes premium goggles, helmets, gloves, eyewear, and sportswear, the brand has built a reputation for providing unparalleled comfort, protection, and style. Each piece is crafted with meticulous attention to detail and cutting-edge materials, ensuring athletes can perform at their peak.

One of the brand’s signature products is its range of goggles, which are beloved by motocross racers for their superior clarity and durability. In addition, 100% eyewear and helmets are designed to meet the rigorous demands of BMX riders, downhill racers, and anyone who pushes their limits on two wheels. Whether navigating treacherous downhill courses or battling for position on the dirt tracks, athletes who wear 100% gear know they’re backed by a brand that prioritizes performance.

A Commitment to Racing Culture

As much as 100% is about high-quality products, it’s also about the racing culture and the spirit that drives athletes to excel. The brand has maintained its authentic connection to the roots of motocross, preserving the passion that sparked its creation. From collaborating with professional riders to sponsoring events and competitions, 100% continues to be a driving force in the world of action sports, helping push the boundaries of what's possible on two wheels.

In the modern era, the brand has expanded its influence into downhill mountain biking and BMX, continuing to ask its signature question to today’s racers and athletes: "How much effort do you give?"