When it comes to cycling, a little protection can make all the difference. That’s where Ass Saver comes in. Known as the original saddle mudguard or seat fender, the Ass Saver is designed to fit seamlessly onto your bike's saddle rails without the need for eyelets or specific tyre clearance. This makes it the perfect solution for road bikes, track bikes, and gravel bikes where traditional mudguards might not be practical or desired. With quick and easy attachment—no tools required—you can enjoy basic protection against dirt and spray when you need it most.

The Birth of a Brilliant Idea

The story of Ass Saver began in the summer of 2011 when designer and passionate cyclist Staffan Widell found himself braving yet another rainy commute home from the office. Frustrated and determined to arrive home reasonably dry, he fashioned a makeshift mudguard from a piece of cardboard and secured it beneath his saddle. To his surprise, it worked remarkably well. Inspired by this simple yet effective solution, Staffan joined forces with fellow cyclists Petter Danielson and Oscar Ternbom to develop the concept further.

Staying true to Gothenburg’s tradition of humour, they named their project “Ass Savers.” After creating a prototype, the trio shared a short video showcasing their invention online. To their astonishment, the video went viral, capturing the attention of cyclists everywhere. Within 24 hours, they set up a basic webshop, and just six months later, Staffan made the leap to focus on the company full-time.

A Proven Solution for Cyclists

Since those early days, the Ass Saver has evolved from a simple concept into a patented invention that has garnered international recognition. The company, now based in Gothenburg, Sweden, has sold over one million Ass Savers worldwide, proving that a clever idea can resonate with cyclists everywhere. In addition to the original Ass Saver, the brand has expanded its product line to include innovative offerings like the Fendor Bendor and The Mudder, further enhancing riders' experiences.

The Ass Saver also holds the distinction of being the first mudguard used by professional cyclists in the UCI World Tour, showcasing its effectiveness and design in the competitive cycling arena. With its combination of practicality, style, and proven performance, the Ass Saver has established itself as a must-have accessory for cyclists looking to stay clean and comfortable during their rides.

Join the Ass Saver Revolution

Ass Saver is not just about mudguards; it’s about creating products that enhance the cycling experience. As a brand born from ingenuity and a love for cycling, Ass Saver is committed to delivering innovative solutions that meet the needs of riders everywhere. So whether you're navigating city streets or tackling rugged trails, equip your bike with Ass Saver and ride with confidence, knowing you're protected from the elements.