At Electra, inspiration comes from the artistry of culture and the intricate details that shape our environment. The company was founded on the belief that there’s always room for improvement, and this commitment to innovation is what truly sets Electra apart in the world of cycling accessories.

A Passion for Riding

The team at Electra is motivated by what lies ahead, always intrigued by new possibilities. While there may be a relaxed attitude towards many aspects of life, one thing remains serious: the quality of their bikes. From performance to aesthetics, every detail is meticulously considered, ensuring that both the bikes and riders look and feel their best. This dedication to style and substance helps riders stand out from the pack, even when sharing the handlebars with a friend.

Personalisation and Accessibility

Electra has long understood that bikes should reflect the personalities of their riders. In 2020, the brand amplified its focus on personalisation with an expanded line of accessories. From stylish bags and baskets to whimsical pet carriers designed for chickens, Electra offers something for everyone. Recognising the growing popularity of e-bikes, the company introduced its 'E-ssentials' line, featuring e-bike approved accessories that enhance customisation, functionality, and safety for every ride.

Roots in Surf Culture

Founded in the vibrant surf community of Leucadia, California, Electra draws inspiration from the sun-soaked lifestyle and iconic designs of the past. Co-founders Benno Baenziger and Jeano Erforth revitalised the Classic Cruiser concept, breathing new life into an industry that had become stagnant. With their fresh perspective, Electra reinvigorated the joy of cycling, returning the fun to bike riding and reminding America of one of its cherished pastimes.

Commitment to Comfort and Design

While much has changed since Electra’s inception, the brand remains true to its founding philosophy: to combine creativity, innovation, design, and meticulous attention to detail in order to create the most comfortable bikes possible. Electra believes that bicycles have the unique ability to enrich everyday life, making each ride special.

Explore Electra’s Product Range

Electra offers a wide selection of bike accessories that enhance the riding experience:

• Electra Surf Short Board Rack: Designed for those who love to surf, this pannier rack allows for easy transportation of your board, making it perfect for beach days.
• Electra Lifestyle Lux Solid Colour Helmet: Safety doesn’t have to compromise style. This helmet combines protective features with a sleek design, ensuring riders look good while staying safe.
• Electra Woven Plastic Basket: Perfect for errands or leisurely rides, this stylish and practical basket adds functionality and flair to any bike.

Elevate Your Ride with Electra

Discover how Electra's dedication to style and innovation can transform your cycling experience. With a focus on personalisation and comfort, Electra continues to lead the way in bike accessories, ensuring that every ride is an enjoyable adventure. Embrace the joy of cycling and make every journey a celebration of style with Electra.